shuāng 11双11biàn变píng jìng平静，shì是xīn新de的kāi shǐ开始ma吗？
This year’s Singles’ Day shopping festival has come to an end.
Compared with the past few years, sales growth this year was relatively steady, without any particularly astonishing figures.
Many people feel that Singles’ Day has become somewhat quieter now.
However, this does not mean that people have stopped buying things; rather, their shopping habits are changing.
First, the promotion rules have become simpler.
In the past, shoppers had to calculate all kinds of complicated spending thresholds and discounts, which was exhausting.
This year, many platforms chose to lower prices directly and sell products that were in stock, saving consumers a great deal of time doing calculations.
Second, consumers have become more rational in their attitudes.
In the past, many people liked to stock up on large quantities of daily necessities during sales, sometimes buying enough to last half a year.
Now, people are more willing to buy according to their needs and no longer stock up blindly just because something is cheap.
Another obvious change is that artificial intelligence has begun helping people make decisions.
Faced with thousands of products, many young people have started asking AI to compare prices and check reviews for them.
For today’s consumers, saving time is often more valuable than saving a few yuan.
Today’s Singles’ Day is moving away from the old model of simply competing on low prices.
Although there is less excitement than before, shopping has become easier and more efficient.
This rational shift may well be a new beginning for the development of e-commerce.