cóng
从
“
mǎi
买
chǎn pǐn
产品
”
dào
到
“
xiǎng
享
shí guāng
时光
”
：
tǐ yàn
体验
jīng jì
经济
chéng wéi
成为
xīn
新
liú xíng
流行
From “Buying Products” to “Enjoying Time”: Experience Economy Becomes a New Trend
2026nián年de的 “wǔ yī五一 ”jià qī假期 ，yī zhǒng一种xīn新de的xiāo fèi消费fāng shì方式huǒ火le了 ，zhè zhǒng这种fāng shì方式jiào叫 “tǐ yàn jīng jì体验经济 ” 。
During the May Day holiday in 2026, a new way of spending became popular: the “experience economy.”
jiǎn dān简单lái shuō来说 ，rén men人们xiàn zài现在huā qián花钱bù zài不再zhǐ shì只是wèi le为了mǎi dào买到yī jiàn一件shāng pǐn商品 ，ér shì而是wèi le为了huò dé获得yī duàn一段kuài lè快乐de的shí guāng时光 、yī cì一次yǒu qù有趣de的cháng shì尝试huò或yī fèn一份nán wàng难忘de的huí yì回忆 。
Simply put, people now spend money not just to buy a product, but to gain a happy time, an interesting experience, or an unforgettable memory.
zài在guǎng xī广西nán níng南宁de的yī jiā一家bó wù guǎn博物馆lǐ里 ，hěn很duō多nián qīng rén年轻人pái duì排队cān jiā参加shǒu gōng手工huó dòng活动 。
At a museum in Nanning, Guangxi, many young people lined up to take part in hands-on activities.
tā men他们bú shì不是wèi le为了mǎi买xiàn chéng现成de的jì niàn pǐn纪念品 ，ér shì而是xiǎng想qīn shǒu亲手gěi给zì jǐ自己de的wán ǒu玩偶shè jì设计bìng并zhì zuò制作mín zú fēng民族风de的yī fú衣服 。
They were not there to buy ready-made souvenirs. Instead, they wanted to design and make ethnic-style clothes for their dolls by hand.
cóng从tiāo xuǎn挑选bù liào布料dào到dā pèi搭配shì pǐn饰品 ，měi gè每个rén人dōu都chéng成le了shè jì shī设计师 。
From choosing fabrics to matching accessories, everyone became a designer.
yī一wèi位yóu kè游客shuō说 ： “qīn shǒu亲手zuò做de的dōng xī东西gèng更yǒu有yì yì意义 ，zhè ge这个guò chéng过程ràng让wǒ我jué de觉得fēi cháng非常qīng sōng轻松 、zhì yù治愈 。 ”
One visitor said, “Things made by hand are more meaningful. The process makes me feel very relaxed and healed.”
kē jì科技yě也ràng让zhè zhǒng这种 “tǐ yàn体验 ”biàn dé变得gèng jiā更加zhēn shí真实 。
Technology has also made this kind of “experience” more real.
zài在yī xiē一些kǒng lóng恐龙bó wù guǎn博物馆 ，yóu kè游客dài shàng戴上 VRyǎn jìng眼镜 ，jiù就néng能lì kè立刻 “chuān yuè穿越 ”dào到yì wàn亿万nián qián年前 ，jìn jù lí近距离guān chá观察kǒng lóng恐龙de的shēng huó生活 。
At some dinosaur museums, visitors can put on VR glasses and instantly “travel” back hundreds of millions of years to observe dinosaur life up close.
ér而zài在yī xiē一些gǔ lǎo古老de的gǎng kǒu港口jǐng qū景区 ，yóu kè游客kě yǐ可以huàn shàng换上gǔ dài古代de的yī fú衣服 ，hé和yǎn yuán演员men们yì qǐ一起yǎn xì演戏 。
At some old port scenic areas, visitors can change into ancient clothes and act in plays together with the performers.
zhè zhǒng这种 “rù xì入戏 ”de的gǎn jué感觉 ，ràng让yuán běn原本pǔ tōng普通de的cān guān参观biàn chéng变成le了chōng mǎn充满jīng xǐ惊喜de的mào xiǎn冒险 。
This feeling of being “part of the scene” turns an ordinary visit into an adventure full of surprises.
chú le除了chéng shì城市 ，xiāng cūn乡村yě也biàn dé变得rè nào热闹qǐ lái起来 。
Not only cities, but the countryside is becoming lively too.
hěn很duō多zhù住zài在chéng lǐ城里de的rén人zhōu mò周末huì会dài hái zi带孩子qù去jiāo wài郊外de的nóng chǎng农场 。
Many people who live in the city take their children to farms outside the city on weekends.
tā men他们bù jǐn不仅shì是qù去mǎi买xīn xiān新鲜de的shuǐ guǒ水果hé和shū cài蔬菜 ，gèng更zhòng yào重要de的shì是tǐ yàn体验nóng huó农活 。
They do not go only to buy fresh fruits and vegetables; more importantly, they go to experience farm work.
dà jiā大家yì qǐ一起wèi喂xiǎo yáng小羊 、zhāi摘guǒ zi果子 ，zài在láo dòng劳动zhōng中gǎn shòu感受dà zì rán大自然 。
Together, they feed lambs and pick fruit, and feel nature through labor.
zhè zhǒng这种 “màn shēng huó慢生活 ”ràng让píng shí平时máng lù忙碌de的dà rén men大人们dé dào得到le了fàng sōng放松 ，yě也ràng让hái zi men孩子们xué dào学到le了zhī shí知识 。
This kind of “slow life” helps busy adults relax and also lets children learn new things.
zhuān jiā专家biǎo shì表示 ，xiàn zài现在de的xiāo fèi zhě消费者yuè lái yuè越来越zhù zhòng注重cān yù gǎn参与感hé和xīn qíng心情 。
Experts say that consumers today are paying more and more attention to participation and mood.
zhè zhǒng这种cóng从 “mǎi买chǎn pǐn产品 ”dào到 “mǎi买shēng huó生活 ”de的biàn huà变化 ，shuō míng说明dà jiā大家kāi shǐ开始zhuī qiú追求gèng更gāo zhì liàng高质量de的shēng huó fāng shì生活方式 。
This change from “buying products” to “buying life” shows that people are beginning to pursue a higher-quality lifestyle.
wèi lái未来 ，zhè zhǒng这种yǒu有gè xìng个性 、yǒu有wēn dù温度de的xiāo fèi消费mó shì模式huì会yuè lái yuè越来越duō多 ，wèi为wǒ men我们de的rì cháng日常shēng huó生活dài lái带来gèng更duō多huó lì活力hé和sè cǎi色彩 。
In the future, this kind of personalized and warm consumer model will become more common, bringing more energy and color to our daily lives.
By Easy Mandarin News|AI-assisted