AI
guǎng gào
广告
rě má fán
惹麻烦
：
zhī míng
知名
pǐn pái
品牌
fù chū
付出
dà
大
dài jià
代价
AI Ads Cause Trouble: A Well-Known Brand Pays a Heavy Price
zuì jìn最近 ，zhōng guó中国yī jiā一家hěn很yǒu míng有名de的diàn qì电器pǐn pái品牌sū pō ěr苏泊尔 ，yīn wèi因为jǐ tiáo几条guǎng gào广告zài在wǎng shàng网上yǐn qǐ引起le了dà jiā大家de的pī píng批评 。
Recently, a well-known Chinese appliance brand, Supor, was criticized online because of several advertisements.
zhè xiē这些guǎng gào广告shì是yòng用rén gōng zhì néng人工智能 ，yě jiù shì也就是 AIzhì zuò制作de的 ，nèi róng内容hěn很qí guài奇怪 ，ràng让rén人kàn看le了hěn很bù shū fú不舒服 。
These advertisements were made with artificial intelligence, or AI. Their content was very strange and made people feel uncomfortable.
shì qíng事情fā shēng发生hòu后 ，sū pō ěr苏泊尔mǎ shàng马上shān chú删除le了zhè xiē这些shì pín视频 ，bìng并biǎo shì表示yǐ hòu以后huì会rèn zhēn认真jiǎn chá检查 。
After the incident, Supor immediately deleted the videos and said it would carefully review them in the future.
qí shí其实 ，zuì jìn最近yǒu有hěn duō很多pǐn pái品牌de的 AIguǎng gào广告dōu都chū出le了wèn tí问题 。
In fact, many brands' AI advertisements have had problems recently.
yǒu有de的guǎng gào广告lǐ里 ，rén wù人物zhǎng长chū出le了liù gēn六根shǒu zhǐ手指 ；yǒu有de的guǎng gào广告gù shì故事fēi cháng非常lí pǔ离谱 。
In some advertisements, people had six fingers; in others, the stories were extremely absurd.
wèi shén me为什么huì会zhè yàng这样ne呢 ？
yè nèi业内rén shì人士biǎo shì表示 ，zhǔ yào主要shì是yīn wèi因为pián yi便宜hé和tài太yī lài依赖jì shù技术 。
People in the industry say the main reasons are low costs and excessive reliance on technology.
yǐ qián以前 ，zuò做yī tiáo一条guǎng gào广告xū yào需要huā花hěn duō很多qián钱 ，hái yào还要jīng guò经过hěn duō很多rén人jiǎn chá检查 。
In the past, making an advertisement cost a lot of money and had to be checked by many people.
xiàn zài现在 ，yòng用 AIzuò做yī tiáo一条guǎng gào广告zhǐ yào只要jǐ kuài几块qián钱 ，bàn xiǎo shí半小时jiù就néng能zuò chū做出jǐ shí几十tiáo条 。
Now, making an advertisement with AI costs only a few yuan, and dozens can be made in half an hour.
yīn wèi因为chéng běn成本tài太dī低 ，hěn duō很多gōng sī公司wèi le为了shěng qián省钱 ，bù zài不再qǐng请rén人qù去jiǎn chá检查zhè xiē这些guǎng gào广告 。
Because the cost is so low, many companies no longer hire people to review these advertisements in order to save money.
lìng wài另外 ， AIbìng并bù不dǒng懂shén me什么shì是duì cuò对错 。
In addition, AI does not understand what is right and wrong.
tā它zhǐ只zhī dào知道shén me yàng什么样de的nèi róng内容néng能xī yǐn吸引rén人diǎn jī点击 。
It only knows what kind of content can attract clicks.
wèi le为了dé dào得到gèng duō更多de的guān zhù关注 ， AIkě néng可能huì会shēng chéng生成yī xiē一些qí guài奇怪huò zhě或者bù不hé shì合适de的nèi róng内容 。
To get more attention, AI may generate strange or inappropriate content.
rú guǒ如果gōng sī公司zhǐ只guān xīn关心néng能mài chū卖出duō shǎo多少chǎn pǐn产品 ，bù不jiǎn chá检查guǎng gào广告nèi róng内容 ，jiù就huì会bǎ把zhè xiē这些wèn tí问题shì pín视频fā发dào到wǎng shàng网上 。
If companies care only about how many products they can sell and do not review the advertisements, they may post these problematic videos online.
zhè zhǒng这种zuò fǎ做法ràng让pǐn pái品牌fù chū付出le了hěn dà很大de的dài jià代价 。
This practice has made brands pay a heavy price.
yīn wèi因为zhè xiē这些bù hǎo不好de的guǎng gào广告 ，sū pō ěr苏泊尔de的gǔ piào股票jià gé价格lián xù连续jǐ tiān几天xià jiàng下降 ，gōng sī公司sǔn shī损失le了hěn duō很多qián钱 。
Because of these poor advertisements, Supor's stock price fell for several days in a row, and the company lost a great deal of money.
yī tiáo一条jǐ kuài几块qián钱de的 AIguǎng gào广告 ，què却ràng让xiāo fèi zhě消费者duì对pǐn pái品牌shī qù失去le了xìn rèn信任 。
An AI advertisement costing only a few yuan caused consumers to lose trust in the brand.
zhè这yě也tí xǐng提醒dà jiā大家 ，suī rán虽然 AIjì shù技术hěn很fāng biàn方便 ，dàn但jué duì绝对bù néng不能dài tì代替rén人de的pàn duàn判断 。
This also reminds us that although AI technology is convenient, it can never replace human judgment.
zài在shǐ yòng使用xīn jì shù新技术de的shí hòu时候 ，zé rèn责任xīn心hé和zhì liàng质量yǒng yuǎn永远shì是zuì最zhòng yào重要de的 。
When using new technology, responsibility and quality are always the most important things.
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By Easy Mandarin News|AI-assisted