wēi xìn
微信
shì
是
zěn me
怎么
qǔ dài
取代
QQ
de
的
？
How Did WeChat Replace QQ?
zài在zhōng guó中国 ，dà jiā大家xiàn zài现在měi tiān每天dōu都zài在yòng用wēi xìn微信liáo tiān聊天 。
In China, people now use WeChat to chat every day.
dàn shì但是zài在shí duō nián十多年qián前 ，zuì最shòu huān yíng受欢迎de的ruǎn jiàn软件qí shí其实shì是 QQ 。
However, more than ten years ago, the most popular app was actually QQ.
zuì jìn最近 ，hěn duō很多rén人zài在tǎo lùn讨论 ：wēi xìn微信dào dǐ到底shì是zěn me怎么qǔ dài取代 QQde的 ？
Recently, many people have been discussing this question: How exactly did WeChat replace QQ?
yǒu rén有人jué de觉得 ，shì是yīn wèi因为wēi xìn微信hòu lái后来yǒu有le了 “fā hóng bāo发红包 ”zhè xiē这些yǒu qù有趣de的gōng néng功能 。
Some people think it was because WeChat later added fun features such as sending red envelopes.
dàn但qí shí其实 ，zhè这bìng并bú shì不是zhēn zhèng真正de的yuán yīn原因 。
But in fact, that is not the real reason.
wēi xìn微信chéng gōng成功de的yí gè一个dà大yuán yīn原因 ，shì是tā它yī kāi shǐ一开始jiù shì就是wèi为zhì néng shǒu jī智能手机shè jì设计de的 。
One major reason for WeChat's success is that it was designed for smartphones from the very beginning.
tā它de的yè miàn页面hěn很gān jìng干净 ，yòng用qǐ lái起来yě也hěn很jiǎn dān简单 。
Its interface is clean, and it is also very easy to use.
bǐ rú比如fā发yǔ yīn语音 ，zhǐ yào只要àn zhù按住àn niǔ按钮jiù就kě yǐ可以shuō huà说话 。
For example, to send a voice message, you only need to hold down a button and speak.
zhè这duì yú对于bù不xí guàn习惯dǎ zì打字de的zhǎng bèi长辈men们lái shuō来说 ，fēi cháng非常fāng biàn方便 。
This is very convenient for older people who are not used to typing.
ér而dāng shí当时de的 QQ ，zài在shǒu jī手机shàng上yòng用qǐ lái起来hái shì还是yǒu xiē有些fù zá复杂 。
QQ at that time, however, was still somewhat complicated to use on a phone.
hái yǒu还有yí gè一个zhòng yào重要de的yuán yīn原因shì是 ，wēi xìn微信hé和xiàn shí现实shēng huó生活gèng更jìn近 。
Another important reason is that WeChat is closer to real life.
yòng用 QQde的shí hòu时候 ，nǐ你xū yào需要jì zhù记住yī cháng chuàn一长串de的shù zì数字zhàng hào账号 。
When using QQ, you needed to remember a long string of numbers as your account ID.
dàn shì但是wēi xìn微信kě yǐ可以zhí jiē直接yòng用shǒu jī hào手机号zhù cè注册 。
But with WeChat, you can register directly with your phone number.
zhù cè注册yǐ hòu以后 ，nǐ你mǎ shàng马上jiù就néng能zhǎo dào找到shǒu jī手机lǐ里de的jiā rén家人hé和tóng shì同事 。
After registering, you can immediately find family members and colleagues in your phone.
yīn wèi因为tè bié特别jiǎn dān简单 ，suǒ yǐ所以hěn duō很多zhōng lǎo nián rén中老年人dì yī cì第一次yòng用de的liáo tiān聊天ruǎn jiàn软件jiù shì就是wēi xìn微信 。
Because it is especially simple, WeChat was the first chat app many middle-aged and older people used.
shí jiān时间zhǎng长le了 ，dà jiā大家de的xū qiú需求yě也fā shēng发生le了gǎi biàn改变 。
Over time, people's needs also changed.
QQlǐ里yǒu有hěn duō很多kě ài可爱de的zhuāng shì装饰hé和yóu xì游戏 ，fēi cháng非常shì hé适合xué shēng学生 。
QQ has many cute decorations and games, making it very suitable for students.
kě shì可是 ，dāng当rén men人们lí kāi离开xué xiào学校 、kāi shǐ开始gōng zuò工作hòu后 ，gèng更xū yào需要yí gè一个jiǎn dān简单zhí jiē直接de的gōu tōng沟通gōng jù工具 。
But when people leave school and start working, they need a simple and direct communication tool more.
wēi xìn微信méi yǒu没有tài太duō多fù zá复杂de的dōng xī东西 ，zhèng hǎo正好mǎn zú满足le了dà rén大人men们de的xū yào需要 。
WeChat does not have too many complicated features, which happens to meet adults' needs.
“wēi xìn微信hóng bāo红包 ”què shí确实ràng让wēi xìn微信biàn dé变得gèng更qiáng dà强大 ，ràng让dà jiā大家xí guàn习惯le了yòng用shǒu jī手机fù qián付钱 。
WeChat Red Envelopes did make WeChat more powerful and got people used to paying with their phones.
dàn shì但是zài zhè zhī qián在这之前 ，dà jiā大家jiù就yǐ jīng已经lí bù kāi离不开wēi xìn微信le了 。
But even before that, people already could not live without WeChat.
suǒ yǐ所以 ，wēi xìn微信de的chéng gōng成功bú shì不是yīn wèi因为mǒu yí gè某一个shén qí神奇de的gōng néng功能 ，ér shì而是yīn wèi因为tā它jiǎn dān简单hǎo yòng好用 ，bìng qiě并且gēn zhe跟着rén men人们yì qǐ一起chéng zhǎng成长le了 。
So, WeChat's success was not because of one magical feature, but because it is simple and easy to use, and it grew together with people.
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By Easy Mandarin News|AI-assisted