wǎng shàng

网上

jiǎ mào

假冒

míng rén

名人

zhàng hào

账号

yǐn

引

guān zhù

关注

Recently, many accounts pretending to be famous writers, such as “Lu Xun” and “Yu Hua,” have appeared on some short-video and social media platforms, drawing public attention.

These accounts use the names and photos of famous writers as profile pictures and pretend to be the writers themselves.

They often use artificial intelligence tools to create many fake “famous quotes” and reflections on life.

Because many internet users like these writers, they follow these accounts without carefully checking whether they are real.

After an account gains many followers, its operators begin making money by selling products or accepting advertisements.

This phenomenon not only harms the writers’ reputations, but can also easily mislead readers, especially causing young people to develop incorrect understandings of famous people’s works.

Although platforms have banned some rule-breaking accounts, many people simply change their names and register again, making the problem difficult to solve completely.

In response to this issue, relevant authorities and online platforms have begun taking stricter measures.

Platforms will strengthen technical checks, remove fake accounts, and officially verify the accounts of real celebrities.

Experts also remind internet users to stay rational and improve their ability to tell true from false when reading online articles, and not to easily believe “celebrity quotes” found online.