wǎng luò
网络
zhí bō jiān
直播间
de
的
jiā diàn
家电
cè píng
测评
shì
是
zhēn de
真的
ma
吗
？

Are appliance reviews in livestream shopping rooms real?

本站: Jul 13, 2026原文: Jul 13, 2026

朗读 · AUDIO

xiàn zài现在，hěn很duō多rén人xǐ huān喜欢zài在wǎng shàng网上kàn看zhí bō直播mǎi dōng xī买东西。

Nowadays, many people like to watch livestreams online to buy things.

wèi le为了liǎo jiě了解shāng pǐn商品，dà jiā大家cháng cháng常常huì会kàn看zhí bō jiān直播间lǐ里de的“jiā diàn家电cè píng测评”。

To learn about products, people often watch the “appliance reviews” in livestream rooms.

kě shì可是，zhè xiē这些cè píng测评dōu都shì是zhēn de真的ma吗？

But are these reviews really true?

zuì jìn最近，zhōng guó中国méi tǐ媒体de的jì zhě记者diào chá调查fā xiàn发现，bù shǎo不少zhí bō jiān直播间de的cè píng测评qí shí其实shì是jiǎ de假的。

Recently, reporters from Chinese media found through an investigation that many reviews in livestream rooms are actually fake.

jì zhě记者fā xiàn发现，wèi le为了mài chū卖出zhǐ dìng指定de的shāng pǐn商品，yī xiē一些zhí bō jiān直播间huì会tōu tōu偷偷shǐ yòng使用piàn rén骗人de的fāng fǎ方法。

The reporters found that, in order to sell certain products, some livestream rooms secretly use deceptive methods.

bǐ rú比如，zài在cè shì测试sǎo dì jī qì rén扫地机器人de的shí hòu时候，gōng zuò rén yuán工作人员huì会zài在jìng tóu镜头pāi拍bú dào不到de的dì fāng地方，tōu tōu偷偷huàn换shàng上yī tái一台zǎo jiù早就zhǔn bèi准备hǎo好de的gān jìng干净jī qì机器。

For example, when testing robot vacuum cleaners, staff members secretly replace the machine with a clean one that was prepared in advance, in a place the camera cannot see.

zhè yàng这样，guān zhòng观众jiù就huì会yǐ wéi以为zhè这tái台jī qì机器zì jǐ自己xǐ洗dé得tè bié特别gān jìng干净。

In this way, viewers will think that the machine cleaned itself especially well.

hái yǒu还有yī xiē一些zhí bō jiān直播间，wèi le为了zhèng míng证明bié de别的pǐn pái品牌bù hǎo不好，huì会gù yì故意zài在qí tā其他jī qì机器shàng上dòng shǒu jiǎo动手脚。

Some livestream rooms also deliberately tamper with other machines in order to prove that other brands are bad.

tā men他们zài在cè shì测试chuī fēng jī吹风机huò zhě或者chú mǎn yí除螨仪shí时，huì会tōu tōu偷偷dǔ zhù堵住qí tā其他pǐn pái品牌jī qì机器de的jìn fēng kǒu进风口，huò zhě或者nòng huài弄坏lǐ miàn里面de的líng jiàn零件。

When testing hair dryers or mite removers, they secretly block the air inlets of other brands’ machines, or damage parts inside them.

zhè yàng yī lái这样一来，bié de别的jī qì机器kàn qǐ lái看起来xiào guǒ效果jiù就hěn很chà差，ér而zhǔ bō主播tuī jiàn推荐de的shāng pǐn商品jiù就chéng成le了zuì hǎo最好de的。

As a result, the other machines look much worse, while the product recommended by the host becomes the best one.

chú le除了zài在jī qì机器shàng上zuò jiǎ做假，zhí bō jiān直播间hái还huì会ān pái安排“jiǎ mǎi jiā假买家”。

In addition to faking the machines, livestream rooms also arrange “fake buyers.”

jì zhě记者kàn dào看到，yǒu有de的zhí bō jiān直播间zhǔn bèi准备le了hǎo jǐ tái好几台shǒu jī手机，gōng zuò rén yuán工作人员yòng用zhè xiē这些shǒu jī手机jiǎ zhuāng假装chéng成pǔ tōng普通de的xiāo fèi zhě消费者，zài在píng lùn评论qū区lǐ里bù tíng不停dì地xiě写hǎo píng好评，shuō说zhè ge这个chǎn pǐn产品yǒu有duō多hǎo好。

The reporters saw that some livestream rooms prepared several mobile phones, and staff members used these phones to pretend to be ordinary consumers, constantly writing positive comments in the comment section about how good the product was.

rú guǒ如果bù不zǐ xì仔细fēn biàn分辨，guān zhòng观众hěn很róng yì容易bèi被zhè xiē这些píng lùn评论piàn骗le了。

If viewers do not look carefully, they can easily be fooled by these comments.

zhè xiē这些xū jiǎ虚假de的cè píng测评sǔn hài损害le了xiāo fèi zhě消费者de的lì yì利益，ràng让dà jiā大家hěn很nán难mǎi买dào到zhēn zhèng真正hǎo好de的chǎn pǐn产品。

These fake reviews harm consumers’ interests and make it hard for people to buy truly good products.

suī rán虽然xiàn zài现在yǒu有hěn很duō多guī dìng规定zài在guǎn lǐ管理wǎng luò网络zhí bō直播，dàn但zhè yàng这样de的wèn tí问题yī rán依然cún zài存在。

Although there are now many rules to regulate online livestreaming, these problems still exist.

yīn cǐ因此，dà jiā大家zài在wǎng shàng网上kàn看cè píng测评mǎi dōng xī买东西shí时，yí dìng一定yào要duō jiā xiǎo xīn多加小心，duō多kàn看bù tóng不同de的yì jiàn意见，bú yào不要qīng yì轻易xiāng xìn相信zhí bō jiān直播间lǐ里de的huà miàn画面hé和hǎo píng好评。

Therefore, when people watch reviews online before buying things, they should be extra careful, read different opinions, and not easily believe the images and positive comments in livestream rooms.

· · ·

By Easy Mandarin News|AI-assisted

wǎng luò网络zhí bō jiān直播间de的jiā diàn家电cè píng测评shì是zhēn de真的ma吗 ？

Try Easy Mandarin News in the Chinese Short Dialogue app

wǎng luò
网络
zhí bō jiān
直播间
de
的
jiā diàn
家电
cè píng
测评
shì
是
zhēn de
真的
ma
吗
？