dì tiě
地铁
lǐ
里
de
的
AI
guǎng gào
广告
，
wèi shén me
为什么
ràng
让
rén
人
jué de
觉得
jiǎ
假
？
Why Do AI Ads in the Subway Feel Fake?
zuì jìn最近 ，zài在zhōng guó中国hěn duō很多chéng shì城市de的dì tiě zhàn地铁站lǐ里 ，chū xiàn出现le了dà liàng大量yóu由rén gōng zhì néng人工智能shēng chéng生成de的guǎng gào广告 。
Recently, many subway stations in cities across China have been filled with advertisements generated by artificial intelligence.
cóng从tōng dào通道liǎng páng两旁de的hǎi bào海报dào到chē xiāng车厢lǐ里de的píng mù屏幕 ，suí chù随处dōu都kě yǐ可以kàn dào看到 AIzhì zuò制作de的tú piàn图片 。
From posters along the corridors to screens inside train cars, AI-created images can be seen everywhere.
bù guò不过 ，hěn duō很多chéng kè乘客fā xiàn发现 ，zhè xiē这些guǎng gào广告kàn qǐ lái看起来bìng并bù不zì rán自然 。
However, many passengers have noticed that these advertisements do not look natural.
huà miàn画面lǐ里de的rén wù人物suī rán虽然pí fū皮肤gān jìng干净 、xiào róng笑容wán měi完美 ，dàn但biǎo qíng表情fēi cháng非常shēng yìng生硬 ，jiù就xiàng像 “jiǎ rén假人 ”yī yàng一样 。
Although the people in the images have flawless skin and perfect smiles, their expressions are very stiff, like mannequins.
měi tiān每天zài在shàng xià bān上下班lù shàng路上kàn dào看到zhè me这么duō多qí guài奇怪de的miàn kǒng面孔 ，bù shǎo不少rén人jué de觉得yǒu xiē有些bù shū fú不舒服 。
Seeing so many strange faces every day on the way to and from work makes many people feel somewhat uncomfortable.
guǎng gào广告gōng sī公司wèi shén me为什么zhè me这么xǐ huān喜欢yòng用 AI ？
Why do advertising companies like using AI so much?
zhǔ yào主要shì是wèi le为了shěng qián省钱hé和shěng省shí jiān时间 。
The main reason is to save money and time.
guò qù过去pāi shè拍摄guǎng gào广告 ，xū yào需要qǐng请mó tè模特 、zū租chǎng dì场地 ，hái还yào要zhǔn bèi准备hěn很zhǎng长shí jiān时间 。
In the past, making an advertisement required hiring models, renting locations, and spending a long time preparing.
xiàn zài现在zhǐ yào只要zài在diàn nǎo电脑lǐ里shū rù输入jǐ gè几个cí词 ，jǐ fēn zhōng几分钟jiù就néng能zuò chū做出yī zhāng一张hǎi bào海报 。
Now, you only need to type a few words into a computer, and a poster can be created in minutes.
dàn shì但是 ，bù shǎo不少rén人zhǐ chū指出 ，zhè yàng这样de的guǎng gào广告suī rán虽然zuò做dé得kuài快 ，què却quē shǎo缺少zhēn zhèng真正de的chuàng yì创意hé和gù shì故事 ，wú fǎ无法dǎ dòng打动rén xīn人心 。
However, many people point out that although such ads are made quickly, they lack real creativity and stories, so they cannot move people's hearts.
qí shí其实 ， AIjì shù技术běn shēn本身méi yǒu没有wèn tí问题 ，guān jiàn关键zài yú在于zěn yàng怎样shǐ yòng使用tā它 。
In fact, there is nothing wrong with AI technology itself; the key is how it is used.
hǎo好de的guǎng gào广告xū yào需要zhēn chéng真诚de的xiǎng fǎ想法hé和shēng huó生活de的qíng gǎn情感 。
Good advertisements need sincere ideas and emotions from real life.
dà jiā大家xī wàng希望 ，wèi lái未来de的guǎng gào广告néng能duō多yī xiē一些rén qíng wèi人情味hé和wēn dù温度 ，bú yào不要zhǐ只wèi le为了jié shěng节省chéng běn成本 ，ér而ràng让chéng shì城市de的gōng gòng公共kōng jiān空间biàn dé变得yuè lái yuè越来越lěng bīng bīng冷冰冰 。
People hope that future advertisements will have more human warmth, rather than making urban public spaces feel colder and colder just to save costs.
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By Easy Mandarin News|AI-assisted