shuāng 11双11kuài dì快递bāo zhuāng包装wèi shén me为什么biàn变làn烂le了？
Every year during the Double 11 shopping festival, everyone hopes to receive their packages happily.
But this year, when many people received their deliveries, their first reaction was to frown in disappointment.
Many consumers reported online that the quality of the delivery boxes they received this year had clearly declined.
Some boxes were very soft and became deformed with the slightest touch; others even had large holes, with tape stuck on messily.
People have especially high hygiene standards for products such as tissues and skincare items. When the packaging is damaged, it is hard not to worry that the products may have been contaminated.
Some internet users also noticed that many brands they often buy used to have beautiful gift boxes, but this year only simple outer packaging remained.
Why has delivery packaging “gotten worse” this year?
Many people suspect that brands deliberately lowered the packaging quality to save costs.
In response, some brand customer-service representatives said that the packaging was intact when the products left the warehouse, and that the damage was mainly caused by bumps during transportation.
Some delivery workers also admitted that there were simply too many packages during the shopping event, so boxes were easily crushed or damaged while being loaded, transported, and sorted.
In fact, for consumers, online shopping is not only about getting a low price but also about receiving products they can trust.
If something bought with great effort arrives in shabby packaging, people’s favorable impression of the brand will also be greatly reduced.
A complete, clean cardboard box often makes people feel more reassured than receiving extra free gifts.