fǎ guó法国pǐn pái品牌kàng yì抗议xī yīn希音rù zhù入驻bǎi huò shāng diàn百货商店
Recently, the Chinese fast fashion brand Shein opened a new store in a long-established department store in downtown Paris.
Shortly after opening, the store sparked quite a bit of controversy.
French fashion brand Agnès B announced it would withdraw from the department store to express its protest.
Designer Agnès B said her brand values quality and environmental protection, while fast fashion brings mass production and waste, which is completely different from her philosophy.
This incident also reminds people of Shein's previous controversies.
It is reported that Shein was internationally criticized for selling inappropriate toys.
Although the company later apologized and removed the products, public dissatisfaction continues.
Some Paris residents held events at the department store entrance to oppose Shein's entry.
Agnès B's company posted on social media that to uphold the philosophy of being 'friendly to people and the planet,' it decided to close its store in the department store.
According to reports, more than ten other brands have made the same decision.
This event has also drawn more attention to the relationship between fast fashion and sustainable development.
People realize that fashion is not only about trends and price but also about social responsibility and environmental impact.